MISSION SAVE KEVIN
Client: Aldi Ireland

A gamified social experience on instagram for Aldi’s popular christmas mascot ‘Kevin the carrot’. Kevin, trapped on a cliff in a truck during Christmas (as shown in a TV commercial) and called out for help on social media. The mission was to explore different connected instagram profiles to find a way to save Kevin.

Press
Adworld.ie

CREATIVE TEAM
Creative Direction: Sonica Baptist
Design & Animation: Gustavo Richieri
Copywriter: Colm O’Rourke